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Balancing business metrics, usability & aesthetics
Profile
Product designer with 7+ years across web and mobile. B2B and B2C: HealthTech, AI, FinTech, PropTech, EdTech, Transportation.
I lead design end to end: framing problems, running research, turning insights into flows and interfaces, and taking them through handoff to release. I build and scale design systems and bring business, engineering and analytics requirements into one solution. I also mentor designers.
Right now I'm the founding designer at Flect, an AI app for mental wellbeing, and in parallel I test product ideas around reflection and relationships, one of them a hardware concept. Before that, an AI nutrition startup and a large PropTech developer, and earlier B2B SaaS and transit fintech at 10‑20k monthly active users, with bank and city-government stakeholders.
Skills
Hard
AI in the daily workflow Research and discovery Information architecture and journey mapping Prototyping from wireframe to high fidelity Design systems Usability testing Metric definition and instrumentation Design and handoff process UX writing Mentoring and stakeholder alignment HTML / CSS
Stack
Figma Claude Code / Codex Framer Illustrator / Photoshop Linear / JIRA
Education
Interaction Design Specialization / UC San Diego
2025, online course
Visual Elements of UI Design / CalArts
2023, online course
HSE University / BSc, Business & Management
2013-2017
